“Organised recycling programmes provide an opportunity to enhance public environmental awareness with the recyclers performing the role of environmental agents”
– Jutta Gutberlet, PSWM Project Director.
Londrina is a city located in the state of Paraná, in the south of Brazil. In 2001, the city implemented a selective waste collection program. Reciclando Vidas (Recycling Lives) has since grown to be a benchmark program for selective waste collection in Brazil. Today, it serves 90% of the city’s population of 500,000. The following statistics highlight the effectiveness of the program:
- 75% adherence rate of the population
- In 2010, 26.6% of household waste being recovered.
Of this number, only 4% of the collected material was not considered recyclable, whereas in other communities this number is closer to 50%.